Larry Huston, Managing Director at 4iNNO, open innovation consultancy, discusses how a process driven by the business model is the best way to create a new product.
Huston says once the business model is written it can be refined as the project progresses, and it will also help in asking the right questions and the understanding of where to play.
http://www.ericsson.com/news/131216-asking-the-right-questions-is-key-to-successful-business-modelling_244129226_c
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