SAMSUNG Announces Gregory Lee as President and CEO of SAMSUNG Electronics North America Headquarters

Samsung Electronics Co., Ltd. announced the appointment of Gregory Lee as President of the North America Headquarters (NAHQ) in addition to his role as President of Samsung Telecommunications America (STA) effective immediately. In his new role, Lee is responsible for overseeing Samsung businesses across all offices in North America which include Samsung Electronics America, Inc., Samsung Telecommunications America, LP and Samsung Electronics Canada, Inc., while still leading STA's mobile business operations and strengthening its leading positions in the smartphone and wireless markets in the U.S.

Lee became President of STA in Dallas five months ago and served as President of Samsung's Southeast Asia and Oceania Headquarters for the three and a half years prior. His previous role was as the Global Chief of Marketing in the Samsung Electronics Headquarters in Korea. As a recognized expert through his leadership and innovative operations in Southeast Asia, Lee continues to build STA's success and will now lead Samsung business management across North America.

NAHQ's outgoing President and CEO YK Kim will return to Korea as the advisor to the Global Marketing Operations in the Samsung Electronics Headquarters. During Kim’s nearly three-year leadership of NAHQ, Samsung became Interbrand’s top 9th most valued brand, achieved significant business gains and expanded its philanthropic efforts.

About Samsung Electronics North America

Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP and Samsung Electronics Canada, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. For more information, please visit www.samsung.com>. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.